Michelle-Marie Heinemann, the prominent New York socialite and CEO of the upscale lifestyle brand Old Fashioned Mom LLC, shares the digital tools she relies on to excel in her diverse roles.

Exploding Topics is a standout resource for Ms. Heinemann. This innovative platform is designed to uncover emerging trends before they become widespread. “Staying ahead of trends is essential for my business,” she says. “Exploding Topics provides early insights that keep us ahead of the curve.” With various subscription options, it caters to different business needs and scales.

Teamworks is another essential app for Ms. Heinemann, especially for managing her children’s athletic schedules. “Teamworks connects athletes, coaches, and support staff seamlessly,” she explains. “It includes features like scheduling, messaging, and task tracking.” With her children, Hudson and Hyacinth Heinemann, at the prestigious IMG Academy in Bradenton, Florida, this app is crucial for coordinating their busy sports lives.

When it comes to managing finances, Ms. Heinemann turns to Simply Wise, an iPhone app that simplifies expense tracking. “Simply Wise offers powerful tools for scanning receipts, organizing expenses, and tracking mileage,” she notes. The app’s features also include optimizing tax refunds and creating IRS-compliant reports, making it a valuable asset for both personal and business finances.

Ms. Heinemann emphasizes that “these digital tools are vital for boosting efficiency and organization in both business and personal spheres.” Her lifestyle, with homes in New York, Italy, and Longboat Key, Florida, showcases how leveraging technology can enhance success across multiple areas of life.

Editorial Staff